Basic Attention Token

Basic Attention Token（BAT）是一种新的基于区块链的数字广告平台的代币，旨在公平地奖励用户的注意力，同时为广告商提供更好的广告支出回报。通过 Brave Browser ，用户可以在其中观看保护隐私的广告并获得 BAT 奖励。另一方面，广告商可以投放有针对性的广告，以最大限度地提高参与度，并减少广告欺诈造成的损失。
产品功能
项目基于Brave浏览器开展去中心化数字广告业务，能够保护用户的隐私，同时可以使用户的关注得到回报。Brave浏览器中有一个独特的概念&mdash;&mdash;注意力，Brave使用ANONIZE算法，能统计用户行为，比如点击什么链接最多，或在哪个网站停留时间最久。这些行为都可以使用&ldquo;注意力&rdquo;这个单位量化，具体方式就是在浏览器中嵌入区块链账本系统，而这个系统流通的代币就是BAT（注意力币）。简单说，整合了BAT代币的Brave浏览器，会让商家、网站主和用户间保持良好的正反馈关系。平时Brave用户观看广告或优质内容时，因为花费了注意力，会获得BAT代币的奖励，而网站主凭借广告和优质内容成功吸引了用户的注意力，系统也会对其进行奖励。用户和网站主获得的BAT代币都来自商家的广告费用投入。而且Brave 试图在数字广告行业实现价值的公平分配。为了实现这一点，它创建一个以隐私为中心的平台，这样广告商或出版商就无法记录用户的私人数据，如 IP 地址，即使没有激活广告拦截功能。从本质上讲，用户始终被承诺隐私保护，Brave 为用户提供的附加安全措施的一部分是，它只提供来自其经过验证的广告商池的广告。这些广告商支付一定的 BAT 金额来资助他们在 Brave 上的广告活动。随后，这些资金将分配给内容创作者和 Brave 用户。&nbsp;有了这个系统，Brave 相信用户可以保护自己免受欺诈性广告的侵害。
Basic Attention Token的背后有一支在区块链行业拥有丰富经验的开发团队、还有很多都有研究背景。所创建的Brave Web浏览器，不仅可以阻止您过去不得不使用的第三方广告和跟踪器，而且用透明的分类帐系统代替它们来衡量您的注意力，Brave的努力为所有用户发布者和广告商提供了更好的浏览体验和推广服务。

Ethereum，BSC，Gnosis，Avalanche，Solana，Polygon，NEAR Protocol，Energi

0x0d8775f648430679a709e98d2b0cb6250d2887ef

0x101d82428437127bf1608f699cd651e6abf9766e

0xC6cC63f4AA25BBD4453eB5F3a0DfE546feF9b2f3

0x98443B96EA4b0858FDF3219Cd13e98C7A4690588

EPeUFDgHRxs9xxEPVaL6kfGQvCon7jmAWKVUHuux1Tpz

0x3cef98bb43d732e2f285ee605a8158cde967d219

0xe8Ba8D7765bD33BA7Ff3B19b9020C15BF14123B6

注意力币 (BAT) 简介

公募

Brendan Eich Brave 联合创始人兼首席执行官。 Brian Bondy BAT项目联合创始人&amp;浏览器首席工程师。

团队介绍

官网

电报

reddit

blog

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脸书

社交媒体

白皮书

区块浏览器1

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github

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