Coinbase Acquires Onchain Fundraising Platform Echo for $375M
Coinbase has acquired Echo, an onchain capital raising platform, for approximately $375 million in cash and stock, expanding the exchange's capabilities across the token lifecycle from launch through fundraising to secondary trading.
The deal, announced Tuesday, brings Echo's community investment tools under Coinbase's umbrella, including the platform's private sale infrastructure and Sonar, a self-hosted public token sale product. Echo will continue operating as a standalone platform under its current brand while integrating Sonar into Coinbase's offerings.
Echo founder Jordan Fish, known as Cobie, announced the acquisition on X, saying, "When I started building Echo 2 years ago, I knew it had 95% chance of failing," Fish wrote. "I certainly didn't think Echo would be sold to Coinbase, but, here we are."
when i started building echo 2 years ago, i knew it had 95% chance of failing. to be honest, i couldnt really imagine any other outcome, but i thought at least it may be a noble failure worth attempting.
— Cobie (@cobie) October 21, 2025
i certainly didn't think echo would be sold to coinbase, but, here we are:…
The platform has facilitated over $200 million in fundraising across roughly 300 completed deals since launch, helping projects raise capital directly from their communities through private sales or public token offerings. Sonar recently powered the XPL token sale for Plasma.
Coinbase framed the acquisition as addressing friction in early-stage crypto fundraising. "Today, founders often struggle to raise capital and individual investors don't have the opportunity to invest in private token sales," the company stated in its announcement.
The exchange plans to expand Echo's capabilities beyond crypto token sales to include tokenized securities and real-world assets over time. The acquisition complements Coinbase's recent purchase of Liquifi, which provides token creation and cap table management tools for early-stage teams.
Fish noted he would transition from an outside critic to working within Coinbase to "make things better," referencing past conversations where he would "complain" to CEO Brian Armstrong. "Instead of complaining, I will have the opportunity try to do the work," he wrote.
Bringing back Up Only was just the warm up.
— Coinbase ?️ (@coinbase) October 21, 2025
We’ve acquired @echodotxyz , the leading onchain capital raising platform.
→ Joining builders with community capital
→ Giving investors access to new opportunities
→ Growing economic freedom worldwide pic.twitter.com/NCDF7t7B08
The acquisition comes days after Coinbase spent $25 million to acquire and burn an NFT compelling the restart of Fish's popular crypto podcast Up Only, which ended in December 2022 following FTX's collapse. Fish joked the podcast would be renamed "Unc Only" due to the hosts' advancing age.
Fish expressed optimism about crypto's current trajectory, citing developments including Hyperliquid, Zcash, and what he called a "stablecoin supercycle." "Feels like a good time to be on the field instead of an idiot with a twitter account yapping nonsense," he wrote.
The combined acquisitions position Coinbase to support token issuers across the full lifecycle, from initial creation through community fundraising to exchange listings and secondary market trading, custody, staking, and financing services.
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